Muzakir Ijaz knows advertising from the agency side. He served as General Manager at Ogilvy & Mather Pakistan, part of WPP, and later founded Klout Marketing, a brand-building and digital marketing firm. Today the AI founder leads Echooo AI as Founder and CEO, building what he describes as the world’s first autonomous creator-powered ad network.
The problem is familiar to anyone who has run an influencer campaign. Finding the right creators, contacting them, negotiating rates, checking content against brand guidelines and measuring results is slow, manual work. That friction often favours a few large influencers over smaller voices in the creator economy.
Echooo AI positions itself as an AI-native operating system for creator marketing. Its platform uses four autonomous AI agents, each handling one stage of the workflow: discovery, partnerships, content review and analytics. A brand submits a brief, and the agents shortlist creators, run outreach, review submissions for compliance and track performance. The company says its search covers more than 400 million creator profiles, alongside a vetted network of several thousand micro and nano creators.
The idea behind the ad network is reach through many authentic voices rather than one expensive endorsement. For brands and agencies, that means campaigns that can launch faster with less coordination. For creators with smaller audiences, it opens new access to paid work.
The company, active in Pakistan and the UAE, was selected for the inaugural Creators Ventures Accelerator run by 500 Global and Creators HQ, placing it among Pakistan AI startups drawing international attention.
As artificial intelligence reshapes advertising technology, the open question is how much of the creative supply chain can be automated without losing the human trust that makes creator marketing effective. Echooo AI is betting that autonomous AI can handle the logistics, leaving creators to do what audiences actually value.
