Elie Ashkar, Founder and CEO of The North Life, Turquoise, and Upfront, is a well-known name in advertising strategy and agency consulting across the Middle East and North Africa (MENA) region. With over a decade of hands-on experience, Elie has worked with a wide range of global and regional brands — from luxury names like BVLGARI, Fendi, Givenchy, and Guerlain, to tech giants such as Samsung, Oppo, and Tecno.
Beyond client work, Elie has built, scaled, and consulted for numerous ad agencies across the region. His core focus has been helping agency founders move away from chaotic, unpredictable operations toward structured businesses — ones with enterprise clients, strong retainers, and clear growth systems.
Elie’s flagship program, “MENA’s 6-Figure Ad Agency Blueprint,” is built on the exact frameworks, mindset shifts, and operational systems he applied in his own agencies. Through this program, he has helped more than 100 consulting clients build systemized businesses generating predictable net profits ranging from $10,000 to over $100,000 per month.
Elie’s thinking has also evolved toward AI-driven marketing. He teaches advertisers that platforms like Meta are now fully AI-driven, and that running campaigns on outdated logic no longer delivers results. He believes that proper campaign architecture, aligned with how AI systems actually work, is the key to consistent and scalable performance. Today, Elie Ashkar is regarded as a trusted mentor for advertising entrepreneurs across the MENA region, using his practical experience to help shape the future of digital advertising.
