Tajir’s co-founder and CEO is working to make inventory purchasing faster, simpler, and more accessible for the country’s small retailers.
Every neighborhood store runs on a daily puzzle its customers never see: what to stock, where to buy it, and how to keep shelves full without stretching the business too thin. Across Pakistan, that puzzle plays out in countless small shops, and solving it well is rarely simple.
Babar Khan, co-founder and CEO of Tajir, is working on that problem from the supply side. His goal is to make inventory purchasing faster, simpler, and more accessible for neighborhood stores, and in doing so to change how retail supply chains in Pakistan function.
The focus is deliberately practical. Restocking is not glamorous, yet it sits at the center of a store’s health. When purchasing is slow or cumbersome, owners lose time they could spend serving customers. When it becomes straightforward, the shop can respond to demand with more confidence. Tajir’s approach treats the neighborhood store not as an afterthought but as the core customer of a modern supply chain.
Khan’s role as co-founder and chief executive places him at the center of that effort, shaping both the direction of the company and the way it meets shop owners where they are. Accessibility is the operative word in his mission: a tool matters little if the small retailer cannot easily use it. Building for simplicity, rather than complexity, is a discipline as much as a design choice.
The ambition is large, but the logic is grounded. Neighborhood stores are where everyday commerce happens, and the systems that supply them shape what communities can buy, and at what convenience. If Tajir can keep making purchasing easier, the benefits would reach beyond individual owners to the customers they serve. For Khan, the work is a long-term bet that better infrastructure for small retailers can strengthen retail itself, one freshly restocked shelf at a time.
