Oliver Johnson, Founder and Director of IconicAI, is a well-recognized name in New Zealand’s AI consultancy space. Based in Auckland, Oliver completed his Executive MBA at Massey University, and his focus has always been on ensuring businesses don’t just understand AI, but actually put it into practice.
IconicAI is an AI integration and implementation consultancy that helps New Zealand businesses, particularly retailers, move away from manual processes toward automation. The company automates customer service, reporting, and everyday workflows, offering an end-to-end service — including team training, tool implementation, and integration with existing systems.
Under Oliver’s leadership, IconicAI also launched PulsePromo, a pricing and promotional intelligence platform purpose-built for the retail and FMCG sectors. The platform gives retailers real-time visibility into competitor pricing and promotions, helping companies move away from manual spreadsheets and make faster, more informed decisions.
Oliver believes that many New Zealand businesses understand AI but struggle to scale it — in his view, this isn’t a technology problem, but a readiness problem. Backed by this thinking, IconicAI introduced a free AI Readiness Quiz to help businesses assess where they stand.
Built on Oliver Johnson’s vision and dedication, IconicAI has grown into a trusted consultancy helping New Zealand’s retail and SME sectors navigate AI adoption with confidence.
